Mambu is a leading SaaS provider for the finance and banking sector. V3 were initially briefed to reimagine their brand world, we began by transforming their symbol into a dynamic 3D sphere, an energetic foundation for a new brand system. As the project evolved, Mambu wanted more of a ‘nudge’ than a ‘push’, with a simpler 'chevron' forming the new core symbol. I explored it in 3D using Cinema4D, giving it a coloured, diffused glass effect with depth and form. Ultimately, the direction shifted to a more simplistic 2D approach in Illustrator and Figma.